In the heart of Milan, surrounded by 17th-century frescoes and monumental mirrors, Edra has found its home. Since 2021, Palazzo Durini Caproni di Taliedo has served as the brand’s permanent Milan showroom — a prestigious setting where the collection engages with the building’s Baroque architecture, creating an iconic dialogue between art and design.
The showroom spans the piano nobile of the palazzo, designed by Francesco Maria Richini, who also conceived the Palazzo di Brera. High ceilings, historic frescoes, parquet floors, and soft natural light frame Edra’s creations, enhancing an aesthetic approach that unites comfort, research, and formal innovation.
Here, the space itself becomes both exhibition and storytelling. Each room weaves a tale where sofas, armchairs, and furnishings evoke atmospheres suspended between present and memory. The result is an immersive, emotional environment where Edra’s icons reveal their most expressive character.
Choosing Palazzo Durini reflects Edra’s wish to offer an experience that feels both intimate and refined. As Vice President Monica Mazzei explains, “We wanted a place that felt private yet welcoming, capable of conveying our identity without compromise. Palazzo Durini was our destiny — we just didn’t know it yet.
The collection on display features some of Edra’s most emblematic pieces, including the Standard sofa by Francesco Binfaré — a pure expression of comfort translated into design. Thanks to its revolutionary Smart Cushion, backrests and armrests adjust effortlessly with a simple gesture. Deep seats, enveloping volumes, and flexible modularity allow for linear, corner, or free arrangements, shaping a dynamic and highly customizable system.
The Gina chair by Jacopo Foggini captivates with its interplay of light and transparency: a continuous thread of polycarbonate weaves into a luminous embroidery, entirely crafted by hand. Each piece is unique, resting on subtly glossy black legs. Elegant and sculptural, it blends naturally into both classic and contemporary interiors.
In the evocative setting of Palazzo Durini, the On the Rocks sofa introduces a new idea of comfort — flexible, fluid, and informal. Its geometric seats and free backrests adapt effortlessly to their surroundings, transforming the historic rooms into spaces open to contemporary living and personal interpretation.
Balancing past and present, Grande Soffice stands out for its generous proportions and soft, sculptural forms. Its welcoming curves and innovative materials harmonize with the understated elegance of the interiors, offering a deep, enveloping seat. At Palazzo Durini, Edra’s design finds its most authentic expression — seamlessly integrated into the atmosphere of the place.
Visiting Edra Palazzo Durini means stepping into a world where Italian craftsmanship meets the evocative power of art. A space that transcends the traditional idea of a showroom to become an immersive design experience — a silent, powerful source of inspiration.
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