Serafini+Palomba for Kartell: new languages of form and material
There is an invisible thread running through every project by Ludovica Serafini and Roberto Palomba: the pursuit of timeless design. Their creations are made to transcend passing trends, maintaining their meaning over time—and often gaining new depth as they age. Since founding their Milan-based studio, Palomba Serafini Associati, in 1994, the duo has consistently expressed a vision in which past and future engage in a graceful dialogue, turning memory and innovation into living design.
Their signature lies in a rare balance: forms are essential yet never austere; functions are deliberate but never didactic. The result is a timeless design language—one that resonates emotionally both now and in the future. It is no coincidence that their poetic approach to design has earned them over 70 international awards, from the Compasso d’Oro to the Red Dot Award.
With the HiRay outdoor collection for Kartell, metal takes on an unexpected lightness. Through welded wire technology, it is transformed into furnishings that express timeless elegance. The collection’s formal simplicity is paired with a focus on sustainability, featuring fabrics made from recycled materials. The result is a line conceived to inhabit outdoor spaces with grace—balancing lightness and transparency, innovation and nature.
The Belvedere chair is a tribute to the classic Viennese chair, reinterpreted through contemporary materials and techniques. Traditional straw meets the lightness of recycled plastic and carbon fiber in a fusion of contrasting elements that produces a new, essential aesthetic—precise, restrained, and quietly elegant. A design that honors the heritage of its materials while projecting them into the future.
The Albert table draws inspiration from the soft curves of 18th-century French design, reimagined in recyclable aluminum and glossy ceramic. The choice of tabletop allows the piece to shift its character, adapting with ease to indoor or outdoor settings. It is an object that embodies duality: classic yet contemporary, solid yet poetic.
Every project by Serafini and Palomba reflects a design philosophy unafraid of time—one that embraces it. Their objects are crafted to accompany life with quiet beauty, thoughtfulness, and grace. A true lesson in balance, restraint, and vision.
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