Icons: A Visual Journey through Flos Design Masterpieces
Twelve iconic lighting designs, crafted by the great masters of Italian design, captured in the distinctive atriums of Milan's Mid-Century buildings. In the Flos campaign, Icons, Chief Creative Officer Barbara Corti, in collaboration with visual artist Daniel Riera, explores the contemporary essence of these masterpieces, capturing them in their most extraordinary light. This campaign is a dialogue between past and future, intertwining the architectural elegance of the 1930s and 1960s—revealed through fine materials, intricate flooring, staircases, and ceilings—with the revolutionary designs that have cemented their legacy. An emotional journey illustrating how design serves as a powerful intermediary between us and the spaces we inhabit.
A striking balance of industrial aesthetics and minimalism, the Parentesi pendant lamp, designed by Achille Castiglioni and Pio Manzù, features a versatile vertical structure that extends to full height, adaptable to various settings. Crafted from essential materials like steel and PVC, this lamp showcases a minimalist form while exuding an extraordinary presence.
The Snoopy lamp, designed by the Castiglioni brothers, highlights the playful and luxurious interplay of materials and forms. Its green or black glass shade rests elegantly atop a pristine white Carrara marble base, creating a surprising juxtaposition of materials that breathes new life to the space. The lamp's whimsical form evokes the beloved Snoopy character, transforming it into an eccentric yet chic and elegant piece of design.
The Arco floor lamp, an iconic example of modern design, harmoniously blends form and function. Its arched steel rod extends like an arm from a solid marble base, designed to provide precise illumination in dining or living spaces. With its sleek profile, this lamp is a flawless fusion of style, functionality, and essential sophistication.
The Gatto lamp, one of Achille and Pier Giacomo Castiglioni's most iconic designs, features cocoon resin—a special material that envelops the internal metal structure—creating a soft, glowing effect. The lamp emits a warm light, perfect for creating intimate, cozy atmospheres. Its organic, sinuous shape makes the Gatto a striking piece of decor, blending functionality with artistic appeal.
The stunning Taraxacum 88 lamp, another creation by Achille Castiglioni, reinterprets the classic chandelier with an industrial twist. Clusters of incandescent bulbs are arranged on a polished aluminum frame, casting dynamic and powerful light. Its bold and futuristic design transforms this chandelier into the centerpiece of any room.
A true work of luminous art, the Taccia lamp defies conventions with its inverted glass bowl diffuser, which directs light towards the ceiling for an elegant, indirect glow perfect for a variety of spaces. The robust anodized or black aluminum base contrasts with the delicate transparency of the diffuser, creating a striking yet harmonious design.
The Luminator floor lamp is a masterpiece of industrial minimalism. Its design consists of a tubular metal frame available in various finishes, supported by three slim legs, with an exposed bulb that directs light upwards. This essential and effective design makes it ideal for ambient lighting in large, modern spaces, combining simplicity with versatility.
One of the first lamps to incorporate cocoon resin, the Taraxacum Cocoon pendant lamp emits a warm, diffused light that spreads evenly throughout the room. Its soft, organic form makes it ideal for creating a relaxing and inviting atmosphere, perfectly suited to intimate and convivial spaces. Combining innovation, craftsmanship, and elegance, this lamp stands out as a true functional work of art.
Inspired by the traditional candelabras found in grand halls, Gino Sarfatti’s 2097 is a modern reinterpretation featuring a series of exposed bulbs that cast bright, impactful light. The metal finishes connect the timeless elegance of the past with the pendant's contemporary design, making it a symbol of modern luxury and industrial sophistication, perfectly suited for prominent settings.
Sculpted from a single block of Carrara marble, the Biagio table lamp epitomizes formal purity. Its sculptural form showcases the natural beauty of the marble, with each piece unique in its veining, casting a soft and dreamlike light. The Biagio is both an exclusive and refined decorative element.
With its perfect balance of geometry and lightness, the IC Lights by Michael Anastassiades plays with gravity, featuring an opaline glass sphere that appears to float delicately on a minimalist metal structure. The resulting soft light creates a sophisticated and inviting atmosphere.
Designed by Jasper Morrison and inspired by the soft glow of a full moon, the Glo-Ball features a hand-blown opaline glass shade that diffuses a gentle, even light, perfect for creating relaxing atmospheres. Its versatile design makes it a fitting addition to both residential and commercial spaces, effortlessly adding a touch of sophistication to any interior.
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