Lancia Ypsilon Cassina Limited Edition: where driving meets the elegance of a designer living room
The Lancia Ypsilon Cassina Limited Edition is the result of the collaboration between two Italian excellences in automotive and furniture design. This partnership highlights the core principles of innovation and sustainability within Cassina's philosophy, exemplified by the creation of a fully electric car personalized to evoke the elegance of a living room.
Cassina's exquisite craftsmanship elevates the exclusivity of this model by incorporating refined and unconventional elements compared to the classic optional extras. The coffee table, a groundbreaking addition not typically found in automotive design, features a blue leather top with Cassina's logo and a serial number.
The campaign images draw a parallel between the sophisticated interiors of the Cassina home and the experience of luxurious comfort and style within the vehicle. The spot showcases the iconic design of the Maralunga in an elegant blue finish, mirroring the soft recycled velvet that envelops the car's seats, alongside other iconic and best-selling pieces from the collection.
From the selection of materials to the choice of colors and finishes, the limited-edition model embodies the exceptional care and attention to detail inherent in Cassina's tradition, resonating with the spirit of Lancia through an exclusive design interpretation.
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