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Redefining living experiences: Poltrona Frau's 2024 Imagine collection

Poltrona Frau unveils the new Imagine collection at Salone del Mobile 2024, with pieces designed by big industry names like Sebastian Herkner, Faye Toogood, Draga & Aurel, GamFratesi, alongside special collaborations with Ozwald Boateng, Fornasetti, and Giobagnara. This collection explores the power of imagination in shaping contemporary lifestyles and living experiences. How much room do we make for imagination in our daily lives? This concept takes form through the distinctive approaches of renowned designers whose bold creative visions infuse a unique touch to the new designs presented at Milan Design Week.

Poltrona Frau Showroom Imagine Collection 2024
Vanity Fair XC Imagine Edition
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Fornasetti x Poltrona Frau Vanity Fair XC Imagine Edition-

The collection is structured into six different series: Imagine Reality presents a dreamlike, surreal version of the Vanity Fair XC. The Vanity Fair XC Imagine Edition, a limited release in Pelle Frau® leather, with only 50 pieces available, features Fornasetti's Soli e Nuvole pattern.

Squash Collection Poltrona Frau
Poltrona Frau Squash
Poltrona FrauSquash Shop online
Poltrona Frau Albero
Poltrona FrauAlbero Shop online

The Imagine Softness series unfolds through the flowing, sinuous designs within the Squash collection by Faye Toogood, alongside the inviting appeal of the new Parka sofa by the creative duo Draga & Aurel. In the Squash series, the British artist combines her unique style, marked by boundless creativity, with Frau leather's sophistication and high-quality craftsmanship. The collection features armchair, pouf, rugs, and mirrors that share a softly sculpted profile.

Squash Poltrona Frau
Poltrona Frau Soffi
Poltrona FrauSoffi Shop online
Poltrona Frau Squash
Poltrona FrauSquash Shop online
Parka Poltrona Frau
Poltrona Frau Parka
Poltrona FrauParka Shop online
Poltrona Frau Kyoto Coffee Table
Poltrona FrauKyoto Coffee Table Shop online
Parka System Poltrona Frau

Designed by the duo Draga & Aurel, the Parka modular seating system draws inspiration from the iconic '90s jacket, symbol of an entire generation: this sofa perfectly translates the parka's versatility into a seating solution that seamlessly adapts to any space while retaining a distinctive visual identity. Its elliptical shape ensures comfort and relaxation without sacrificing style.

Poltrona Frau x Boateng Textile

With Imagine Culture meets Craft, fashion designer Ozwald Boateng expands his capsule collection by introducing a new edition of Ginger Ale. The vibrant hues of African tradition converge with Boateng's British tailoring, all seamlessly blended with the exquisite Italian craftsmanship of Poltrona Frau. The result is a collection exuding an eclectic and refined taste.

Poltrona Frau x Boateng Vanity Fair XC
Boateng Collection Ginger Poltrona Frau
Mirabell Sofa Poltrona Frau

Within Imagine Boundless Living, we encounter the new Mirabell sofas and coffee tables, along with the Cestlavie outdoor table/container by GamFratesi, and the new additions to Solaria by Ludovica Serafini+Roberto Palomba. The new designs further enhance the concept of a fluid outdoor area, blurring the distinction between the inside and the outside.

Mirabell Poltrona Frau
Poltrona Frau Pillow Home Cinema
Happy Jack Poltrona Frau
Poltrona Frau Happy Jack
Poltrona FrauHappy Jack Shop online

Imagine Versatility celebrates the traditions of craftsmanship, the quality of materials, and the approach to design that Poltrona Frau infuses in its original collections. Within this series, we see the expansion of the Archibald collection, now offering additional seating options and a new bed, as well as the estension of the Happy Jack sofa range, with a new electric recliner module and the Home cinema version of the Pillow armchair.

Archibald Task Poltrona Frau
Archibald Large Poltrona Frau
Brera 90 poltrona Frau
Archibald Bed Stock 'n Roll Nymph Poltrona Frau

The latest collaboration with Sebastian Herkner breathes life to the Nymph table lamp and Stock'n'Roll bedside table. These pieces are characterized by soft, sculptural shapes and refined details in Pelle Frau® leather.

Stock 'n Roll Nymph Poltrona Frau
Poltrona Frau tSock 'n Roll Nymph
Stock 'n Roll Nymph Squash Poltrona Frau
Gio Bagnara x Poltrona Frau Collection 2024

The Imagine Well-Being series features a collection of office accessories crafted in collaboration with Giobagnara, who introduces a new mouse pad, desk pad, and an elegant flat pen holder, all adorned in soft Pelle Frau® leather.

Imagine Variety Poltrona Frau

Imagine Variety is the latest yet pivotal series within the collection, showcasing new hues and textures while serving as a continuous exploration of leather, Poltrona Frau's signature material. Six vibrand shades from the Pelle Frau® ColorSphere® collection are now optimized for outdoor use, while eight new colors join the Pelle Frau® Nest palette. The introduction of the digital print in collaboration with Fornasetti, as well as the hand-embossed Pelle Frau® Nubuk Tribal from the Boateng selection, further enhances the uniqueness of the collection's color evolution. Equally significant is the environmental commitment to color exploration: Pelle Frau® Nest leather turns impactless through production processes that employ renewable energy sources and a tanning system with reduced water and chemicals.

Poltrona Frau

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